Pricing
You see what we charge before you decide what to charge. Scope agreed in writing, a date you can promise, and no hourly surprises arriving three weeks in.
Rate Card
Pick a tier, sign off a brief, and we start. No discovery call standing between you and a number.
Wholesale — Agencies Only
Every figure on this page is a trade price: what an agency pays us to build behind their name. It isn't a retail rate and it isn't what your client sees. We don't sell direct, we don't quote these numbers to end clients, and the margin you put on top is yours to set.
Locked for two years. These rates will go up. Ours have, and they will again as costs do. Yours won't. Sign off your first brief and every price on this card is fixed to your account for two full years — through our own increases, through any repricing of this page, whatever the market does. New partners pay the new number. You keep the one you started on.
Every figure here is in US dollars. How paying works, including from outside the US.
Hand-built client sites that ship under your brand, from $690. Nothing assembled out of a theme, nothing that leaves you chasing a developer. A scope you signed, a handoff that's clean, and enough room in the number to make selling it worthwhile.
$690
Five pages, fully bespoke.
5–7 business days
Best for: Your easiest yes: five tight pages at a number almost any client clears.
Book ten minutes$1,379
As many as ten bespoke pages.
7–10 business days
Best for: The everyday build most of your clients will buy, measurement included.
Book ten minutesCustom quote
Priced on page count. No ceiling.
2–3 weeks
Best for: The one you put in front of the client you most want to win.
Book ten minutesAdded while a build is in progress. They cost what they cost because they ride along with work already underway rather than being reopened later.
Real reviews shown on the page, refreshing themselves.
Vacancies, a form to apply, and every applicant dropped into the CRM.
What's coming up, with registrations routed wherever you choose.
Card payments on any page or form — a deposit, an invoice, or the lot.
Replies drawn from what's already on the site, and the lead lands in the CRM. The monthly fee covers hosting and AI for 1,000 conversations; past that it's $26 per further 1,000.
Someone picks their options, sees a range, and arrives already qualified.
Every page translated, charged per language.
One service, one page per town they cover, each aimed at local results. They come off a single design, which is what keeps the price down.
One place to change items, images, prices and stock levels, with the site following behind. Fine for ordinary catalogs; anything warehouse-sized gets quoted.
A login where customers find their documents, invoices and where the job has got to.
Products sync across on their own; checkout stays with Shopify, restyled to fit.
Sections behind a paywall or a login, on rules you set.
These figures apply while a build is still open. Ask for the same thing after launch and it's a reopened project, quoted first. A dot means the feature needs a database, which means hosting with us — free on any Care Plan, or $26/mo on its own. Anything that doesn't fit one of those shapes becomes a Custom Build.
Bolt one onto any site so it stays quick, patched and moving after launch. Thirty days' notice ends it, whenever you like.
$23/mo
Keep it live.
$78/mo
Edits to what's already live.
$238/mo
Your site keeps growing.
$558/mo
A standing build team.
$1,998/mo
Developers on call, monthly.
Settle a year of any Care Plan up front and two of those months are on us.
Not ad reporting — the whole business on a screen. Wherever the numbers live we'll surface them: ad accounts, CRMs, call tracking, sales, the spreadsheet somebody still maintains by hand. Each build starts from the platform we already run in production, so it lands fast and never behaves like a first attempt.
$413
One flat fee. Per client. No exceptions.
A single login for the client, wearing your brand.
About a week
Best for: Give every client a login of their own, with your name over the door.
Book ten minutes$13,796
One build. All your clients. Yours to keep.
Every account on a single screen.
2–3 weeks
Best for: Agencies finished renting reporting software by the seat.
Book ten minutes$690/mo
We keep the whole thing running.
Best for: For Command Center owners. Never required — the platform is yours regardless; this is only us running it.
Book ten minutes$134/mo
Keeps every dashboard alive.
Best for: Nothing announces itself when a dashboard dies — a token lapses, an API moves. This is the standing watch.
Book ten minutesCounted against real hours, not hype. We find where AI earns its keep in a client's business, build the parts that pay for themselves, and write down how it works. Resold under your name like everything else.
$1,035
one-off, per client
Where it pays, in order.
About a week
Best for: Selling a paid audit before anyone commits to building anything.
Book ten minutes$3,446
Three workflows, in production.
2–3 weeks
Best for: The client who's had the audit and wants the top of the list built.
Book ten minutesCustom quote
Agents, retrieval, and the awkward ones.
Quoted per project
Best for: When it's a system, not a workflow, and they want to own it.
Book ten minutes$2,756/mo
per client
Kept sharp, monthly.
Best for: Clients running AI as a standing capability rather than a project.
Book ten minutesModel and API usage is passed through at cost on every tier — mark it up or bill it back.
Every client runs six tools that ignore each other. We work out what lives where, build the spine between them, and keep watch — because integrations don't fail loudly, they fail quietly.
$686
per connection
Two systems, properly joined.
3–5 business days
Best for: The quick one: form to CRM, calls to reporting, invoices to the books.
Book ten minutes$2,756
Five systems, one spine.
About 2 weeks
Best for: The client whose numbers never agree because nothing is connected.
Book ten minutesCustom quote
For the platforms that won't cooperate.
Quoted per project
Best for: Legacy systems, private APIs, and anything a stock connector can't reach.
Book ten minutes$203/mo
per client
Eyes on every connection.
Best for: Anything we join up. Connections rot; this is what stops it.
Book ten minutesThird-party platform costs (iPaaS, paid API tiers) are billed at cost where a client's stack needs them.
For the jobs nothing off the shelf will cover: an app, a CRM or a BI dashboard, scoped to the client and owned outright. Priced per project.
Custom quote
Made to your spec. Yours outright.
Quoted per project
Best for: Founders shipping an MVP, a bespoke workflow, or tooling for their own staff.
Book ten minutesCustom quote
Your pipeline, your way.
Quoted per project
Best for: Teams whose pipeline stopped fitting anything you can buy ready-made.
Book ten minutesCustom quote
The entire operation, one screen.
Quoted per project
Best for: Owners tired of opening six tabs to find out how the month is going.
Book ten minutesWhite-Label Search
Groundwork once, an engine monthly. A client starts at $785 — Setup plus Foundation — and links get added only where the market genuinely calls for them.
$483
one-time per client
Where every client begins. What we find decides the plan.
$302/mo
per client
The engine that runs every month, badged as yours.
Never automatic. The gap analysis in Setup decides whether a client needs these at all — and plenty don't.
$482/mo
2 backlinks a month
A first move on terms with real competition.
$896/mo
4 backlinks a month
Most competitive local markets.
$2,207/mo
8 backlinks a month
Genuinely competitive organic campaigns.
$4,139/mo
12 backlinks a month
Regional and national campaigns.
If the goal is a large number at a small price to paste into a client report, buy it somewhere else. We'll stand behind the work. We won't promise a ranking.
Timelines
| Service | Timeline |
|---|---|
| Starter Site | 5–7 business days |
| Standard Site | 7–10 business days |
| Fully Custom Site | 2–3 weeks |
| Client Dashboard | About a week |
| Agency Command Center | 2–3 weeks |
| AI Opportunity Audit | About a week |
| AI Workflow Build | 2–3 weeks |
| Single Integration | 3–5 business days |
| Stack Integration | About 2 weeks |
| Custom Apps / CRMs / BI Dashboards | Quoted per project |
The clock starts once every asset, all the copy and the approvals are in our hands. Grow the scope mid-build and the date moves with it. Time spent waiting on you doesn't count against the estimate. A job that runs far enough past its date that we are holding a slot open for it may need re-pricing — we will raise that with you before it applies, never on an invoice you were not expecting.
Tell us the market, who they're up against and what winning looks like, and we'll price the mix they actually need — one monthly figure you can put your own number on top of.
Paying Us
We are in Milwaukee, we invoice in USD, and that is the number fixed to your account for two years. Invoices come from our accounting system with a payment link in them — there is no portal to log into and no account to set up for it.
Fifty per cent to start the work, the balance before handover. The simplest one, and what most projects run on.
A third to start, a third at a point we agree when the scope is signed, and the last third before handover. Easier to pass on to a client who is paying you in stages.
You see it before the last payment. Everything is built in the browser on a real URL you can open from the first week, so by the time the balance is due you have reviewed the finished thing. Nobody is asked to pay for work they haven't seen.
Once we have a track record together we may offer credit terms instead. It isn't automatic and it depends on history — if it's of interest, ask your rep.
Card or Apple Pay, from anywhere. Bank transfer as well if you are in the United States or Canada — elsewhere that rail doesn't reach, so card is the practical answer.
Use a card issued in your own country and your bank handles the conversion at whatever rate it applies that day. Most add a foreign-transaction fee on top — that is between you and your bank, and it is worth knowing what yours charges before you price the job.
The dollar one. $690 stays $690 for two years; what that costs in pounds or euros moves with the exchange rate, and nobody — us included — controls that. We would rather say so than show you a converted figure that quietly stops being true.
No currency surcharge, no international handling fee, no processing fee passed on. The invoice total is the invoice total, wherever you are paying it from.
Ten minutes on a call. We'll walk through how the arrangement works, what we can take on, and what your first job would cost.